If you are reading this you must have some sort of interest. But how much do you really know about “Social Media”? I would argue that if you want to make it as a band, your success will depend on your abilities in Social Media,even more then how big the marketing budget from your label is.
Social Media is really all about branding and marketing. It’s a brilliant opportunity to take a bigger part of how the band is presented, to form the image and to communicate directly with the audience. I know some people are sceptics, but what is it you really want to achieve as a band? When you release an album your goal should be to play concerts and with that meet the audience. And Social Media platforms allows us to interact with the audience we can’t reach in concert.
Use of Social Media platforms puts focus on the different generations. People aged 16- 24 have a way of using Social Media that the previous generations have problems understanding. And come to think of it, most of the bigger bands and label executives are not in this age.
The older generations are trying to cope, but for most people this means having 400 friends on a Faceboook profile that they check every lunch-break. And the lack of interest also makes it hard to keep up with the development: “Why do I need a Facebook profile, I already have a Myspace profile”, was a mantra 3-4 years ago. Now already it has changed to “Why Twitter, I use FB” and in near future it will be “Why Google+, I use Twitter”!
In a few years, this generation of young people will be the older generation, and Social Media platforms will be far more important then it is today even.
It takes some work to do this with the media, like every other process to build up a company or a band. I have been long enough in music-business to know that a band that consists of only brilliant musicians who think about nothing else then their music, will go nowhere!
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